Independent design & build studio
Brands and products made for first light.
Aubade is an independent studio shaping identities, websites and digital products for founders who would rather lead than follow.
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Booking projects for Q1 2027
Play showreel · 2026
Trusted by teams who wake up early
(01) Our belief
We believe great brands feel like the first light of morning: clear, warm and impossible to ignore. For twelve years we have helped founders find that light, then built everything around it, from the name on the door to the product in your pocket.
Brands launched since our first sunrise in 2014
Average client score across every project review
Designers, writers and engineers across two time zones
Raised by founders we partnered with early
(02) What we do
Three crafts, one studio.
Small senior teams that move from strategy to launch without hand-offs. You talk to the people doing the work, every week.
01
Brand Identity
Strategy, naming and visual systems that make you instantly recognisable and hard to forget.
Positioning
Naming
Identity
Packaging
Guidelines
02
Websites
Fast, flexible marketing sites in Framer and Webflow, written and designed to turn visitors into clients.
UX Writing
Web Design
Framer
Webflow
SEO
03
Digital Products
Product strategy, UX and UI for apps and platforms that people genuinely enjoy using.
Research
UX / UI
Design Systems
Prototyping
iOS & Android
(03) Selected work
Recent sunrises.
Case 01
Solenne
Branding · Packaging · Online store
A quiet, sun-warmed identity for a skincare line made in small batches.
Case 02
Tidewell
Product · Mobile app · Brand
A savings app that turns small daily habits into long-term momentum.
Case 03
Atlas Rail
Website · Brand system
A clear, fast website for a freight company moving to low-carbon logistics.
Case 04
Moth & Ember
Branding · Packaging · Website
A rebrand for a night-owl coffee roastery with a cult local following.
(04) How we work
From the first call to full daylight.
i.
Weeks 1 to 2
Listen
Workshops, interviews and a hard look at the numbers. We leave with a sharp brief and goals everyone shares.
ii.
Weeks 3 to 5
Shape
Strategy, story and the first visual directions. Two focused rounds of feedback, never an endless loop.
iii.
Weeks 6 to 10
Build
Design systems, pages and product flows, built in Framer or code and tested on real devices.
iv.
Week 11 onward
Rise
Launch, measure and refine. We stay with you for 30 days to tune what the data tells us.
(05) Client words
Kind words from early risers.
Average from 60+ client reviews
“
They understood the feeling we wanted before we could put it into words. Our new packaging sold out in the first week.
Nadia Restrepo
Founder, Solenne Skin
“
Aubade worked like part of our product team. Every review ended with sharper ideas than the ones we came in with.
Jonah Pierce
CEO, Tidewell
“
We launched a site our sales team is proud to share. The process was calm, fast and surprisingly fun.
Leila Haddad
Marketing Lead, Atlas Rail
“
They kept everything people loved about us and made it look like we had been around for fifty years.
Owen Marsh
Co-founder, Moth & Ember
“
Clear thinking, beautiful craft and zero drama. Investors mention the website in almost every first call.
Sofia Lind
COO, Parallax Labs
(06) Questions
Good questions, honest answers.
Can’t find what you need? Send us a note and a real person will reply within one working day.
How long does a typical project take?
Most brand and website projects run 8 to 12 weeks. Product work is usually planned in 6-week cycles so you see real progress early and often.
What does a project with Aubade cost?
Do you work with early-stage startups?
Will we be able to edit the website ourselves?
Which time zones do you cover?
What happens after launch?
Your next chapter starts at dawn.
Tell us where you are and where you want to be. We will come back within 24 hours with honest thoughts and a clear next step.